The BBC’s video that shows the fight between government troops and pro-Russian rebels in eastern Ukraine is a great example of a journalistic video that would work only on the Web. It has action and movement, it is visually appealing and it involves a lot of people (people and faces are always more interesting than things), and the audio conveys so much meaning because of the strong use of natural sound. We can hear the gun shots and see the fear and turmoil among people in this ruined Ukrainian village near the port of Mariupol. Natural sound punctuates the action that is going on. We can also see an injured mean lying on the floor covered in blood. No words can be a substitute for this. Video excels at both displaying and evoking emotion.
There’s also an interview with a local woman who lives in the turmoiled village without water, gas and electricity. Her strong words: “We just want piece,” evokes many different feelings in the viewers. Through her words and her facial expression we get the sense of how people there are feeling and how are they thinking.