Duncan’s coverage of the recent winter storms in New England is an example of microblogging because she provides her Twitter followers with a story about her experiences in the field. By putting out behind the scenes looks at the production of her packages and stand ups, she is almost posting a sneak peak to what you might see more about on the CBS Evening News that night.
Her microblogging is strong because not only does she post photos about what she sees on her travels in the snow, but her retweets are all also relevant to the winter weather. Her retweets give context to the photos she is posting on her own. As a field reporter she is out speaking to people, writing her scripts and producing packages with her team. She doesn’t have time to write her own blog to provide context to these pictures. So by retweeting stories that can give followers the big picture she is creating and sharing content that matters.
She used her cell phone effectively to give her followers and fans instant looks at where she was and what she was discovering in Maine and Massachusetts. These posts are obviously supplementary to her broadcast reporting. Although she has a cameraman and producer with her on her adventures, Duncan keeps her social media presence strong by using her smart phone.
Social media plays into the story because it is promoting the story. By posting on social media and retweeting relevant information Duncan is promoting the information, CBS, and herself. Social media gives the public these images instantly, whereas without it viewers would have to wait until the news came on television that night.