News Diet: NBA Edition

140 characters.

That’s all journalist have to grasp a readers’ attention on Twitter. I know for some it may seem scary but others seem as though they have mastered the art of microblogging.

One of the biggest benefits of microblogging on Twitter is immediacy. Many sports networks participate in live tweeting during games. NBA, NBA TV, NBA on ESPN, NBA on TNT, SportsCenter and 120 Sports all provide immediate updates during all NBA games. Individual NBA teams such as, the Dallas Mavericks, Brooklyn Nets, San Antonio Spurs, Los Angeles Lakers and New York Knicks also participate in live tweeting during games. However, these individual accounts solely cover updates on their team, such as, the teams scores, wins and injuries.

Besides following NBA team accounts, I also enjoy following the players, such as, Dirk Nowitzki of the Dallas Mavericks, Chris Paul of the Los Angeles Clippers and Blake Griffin of the Los Angeles Clippers. This past month, ESPN anchor Stuart Scott passed away. Griffin tweeted “RIP Stuart Scott you inspired many and changed the way people looked at sports… Forever as cool as the other side of the pillow.” Following different athletes gives me a better feel for who they are individually. Kobe Bryant often tweets about his wife, Vanessa Bryant. Recently, he tweeted “she doesn’t normally shoot in the gym BUT when she does… She makes s* like this…” Bryant’s tweet was in reference to Vanessa Bryant making a shot with her back towards the basket.

A key ingredient in having a healthy news diet is to follow various accounts. It’s important to know what others are talking about, or tweeting about. So when I began this news diet, I thought, how many more sports accounts could I follow? Well, I realized I wasn’t following EVERYONE. So I followed, William C. Rhoden, award-winning New York Times sports columnist, Jared Zwerling, NBA analyst for Bleacher Report and Harry Lyles Jr., founder of GameDay Post.

Following many different Twitter accounts will give me a leg-up in the sports world. Sometimes an athlete will tweet something personal that maybe a journalist didn’t pick up on and that will be my cue. It’s also important to understand how different journalist live tweet the same game.


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